WOW. It’s been over 20 years since we launched the Silver Bay Au Pair Courses, and what a journey it has been! From a few hundred students per year to over a thousand, we’ve grown in so many ways. We believe that with growth comes change, and vice versa.
Today I’d like to show you a little bit about our new brand and website. We’ve redesigned our entire look from scratch, including our logo, color scheme, and website. We’re focusing on showing you what it’s like to attend a course and making it as easy as possible to find the information that you’re looking for.
Let’s start with the new logo and color scheme:
The color scheme is a reflection of our history – we started holding the courses only at the Silver Bay YMCA campus on the shore of Lake George in upstate New York. The shades of blue & green reflect the original location, with a bright and vibrant feeling.
The icon has several meanings, beginning with a reminder of our core goals for each weekend course. (I could tell you what they are, but why don’t you sign up to attend a course to find out!) Another symbolic connection is illustrated where the 4 converging arrowheads (representing all of our students) come together and form a new shape (our community).
Now let's move on to the website:
In this section, you’ll see some screenshots of the website. (Click on any of the images to view a larger version.) We have added lots of new photographs, some taken by our good friend Joe from Au Pair Adventures. (Thanks, Joe!)
We believe that a picture really IS worth 1,000 words, and the looks on everyone’s faces are exactly what you’ll experience during a Silver Bay Course weekend. That is our promise to you.
Throughout the site, you’ll find information about the courses, the cost, the homework, the locations, and more.
If you’d like to know what types of classes will be offered during a weekend, check out the Course Info area on the website. At the top of the page you’ll also find a sample schedule of what the weekend will look like.
Last but not least…the Staff page. We believe the group dynamic that we have as a staff reflects the weekend experience. Not only do we love working together, but we truly enjoy each other’s company during the weekends and outside of work as well! As you have seen, or will see when you attend, we bring out the silly side of each other and encourage you to do the same. And if you move your mouse over the staff photos, you’ll see this silly side. Only after you come to a course will you understand what these photos refer to!
We hope you’ve enjoyed getting to know some behind the scenes information about our new website and brand. This means a lot to us, as does your feedback about it all. Let us know what you think, or if there’s something you’d like to see or can’t find on the website.
– The Silver Bay Au Pair Course Staff